As part of its aim to improve conversion rates and enhance the
user experience, auto accessories retailer Halfords is investing
in advanced search, navigation and merchandising
technology.
Marking the first time it has opted for fully cloud-based
software, Halfords has selected Netherlands-based Fredhopper to
improve its on-site search function. As a result, it expects to
increase online conversion rates by 10 per cent over the next
three years.
Halfords is implementing the new technology in January as a
direct result of customer feedback from onsite surveys. There are
currently 15,000 products in the Halfords.com catalogue, and the
site receives 925,000 unique visitors each week. Halfords is
currently in the process of overhauling its online presence as
part of its commitment to investing in multichannel
capabilities.
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