Hobbs London is continuing to make personalisation a top priority by partnering with Qubit after realising an excellent performance from its personalisation platform in the first year. Qubit provides Hobbs with a comprehensive record of its online visitors, enabling its team to match visitor behaviour and purchase history with the most relevant and timely personalisations.
“We put the customer first in everything we do,” said Andy Wilson, head of eCommerce at Hobbs. “Matching the in-store experience with the online experience was a must and we needed a robust technology to achieve it. In our first year with Qubit we’ve driven significant value across multiple customer experience initiatives that have allowed us to tailor our offering and recommendations to different customer segments. Personalization is not a ‘nice to have’ for Hobbs, it’s essential.”
The Hobbs online store launched in 2008, with the company now delivering to 55 countries worldwide. Having recently been acquired by The Foschini Group, the company are on a trajectory to become one of the leading luxury retail brands online. With a focus on understanding site visitors’ historic behaviour and their on-site activity in real-time, the ecommerce team can make the digital experience a true differentiator. Alongside Qubit, the Hobbs team have built a culture of data-first decision making and the results are just starting to show. For example, the product recommendations experience deployed through Qubit across multiple domains is driving more than £2.3mil in revenue.
Another compelling reason to continue the partnership was to eliminate unnecessary complexity in IT and consolidate their personalisation initiatives into one platform and data architecture. Streamlining the technology estate has been key to unlocking greater flexibility when building relevant experiences for customers online which, for a fashion business, is imperative. For 2018, Hobbs and Qubit will continue to deliver relevant customer experiences that can scale across multiple domains and customer segments, driving loyalty with existing customers as well as attracting new customers.
“Established retailers like Hobbs are staples of the British high street, they’ve consistently proven the ability to innovate with changing market conditions in their 30 year history”, said Graham Cooke, CEO of Qubit, “We enable the deepest, most intelligent understanding of their visitors and can then precisely match that visitor with the widest range of personalization experiences. Hobbs are already seeing tremendous value through personalization and the Qubit Pro platform and I’m delighted that we’re continuing to work with them.”