Home and garden retailer Homebase has overhauled its website to create a more seamless online shopping experience for its customers.
The new website has been created in partnership with The Hut Group’s end-to-end eCommerce division THG Ingenuity, as part of Homebase and THG’s ten-year digital transformation deal.
Among the new website features following the refresh are inspirational ‘before and after’ makeovers, and ‘shop the look’ content, which gives customers one-click access to multiple products so they can recreate the latest trends at home.
There’s a wider range of payment options available too, including PayPal, Apple Pay, Google Pay and Zip. While customer accounts make it easier to manage orders and create personalised shopping wish lists.
Homebase says that this online investment is being matched instore, with new ‘get the look’ displays, Storage & More ‘shop within a shop’ and more choice across its home and soft furnishings range.
Damian McGloughlin, CEO of Homebase, said: “We know that many people get their initial ideas for home and garden updates or transformation projects online, which has a huge impact on how they then want to shop. I’m really excited and proud to launch our new website that will make it even easier to be inspired and will be supported by our stores which will show products in whole room sets to help customers envisage how the look could fit in their own home.”
John Gallemore, CEO of THG Ingenuity, said: “This is just the first step in our 10-year partnership with Homebase, as we set about putting digital at the very heart of the business and preparing Homebase for future growth.
“During the months and years to come, you can expect to see further innovation from Homebase as the THG Ingenuity platform continues to evolve, helping to create an outstanding, data-driven eCommerce experience that complements the business’ network of stores.”
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