For the first time in its 30-year history, home and garden
retailer Homebase will feature models on the front covers of its
fitted bedrooms and bathrooms catalogues. The new lifestyle look
was developed and created by design agency Photolink, with which
Homebase has an existing relationship.
The three-month project saw Photolink design and produce 1,016
pages across seven new catalogues for Homebase including the
fitted bedroom, bathroom, kitchens, tiling, flooring, and
appliance brochure categories, as well as a pricing book.
Commenting on the redesign, Davinia White, Homebase’s
publications manager says the business was encouraged “to
push creative boundaries and try things we never have before,
which is essential in such a competitive marketplace.” This
includes, for example, more aspirational lifestyle photography in
the appliances catalogue. The new look builds on Homebase’s make
a house a home strapline.
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