Richard Pennycook has been appointed as a non-executive director by Ideal Shopping Direct. The business operates via three live TV shopping channels in the UK and USA as well as selling online with offerings for the crafts market.
Commenting on his appointment, Pennycook said “Ideal Shopping Direct has established itself as a hugely innovative operator in the digital market It has successfully grown the Create and Craft TV channel in the UK and US, and I am very much looking forward to working with the management team and the company’s investors at Blackstone.”
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