Ilovegorgeous, a vintage-inspired clothing label for children, is
to launch a print catalogue to complement its online offering and
Notting Hill Gate store and has appointed More2 to advise on
circulation strategy. According to Jane Clucas, a marketing
consultant working with Ilovegorgeous, a catalogue was always
something they aspired to do, believing that a print catalogue
will enable the business to showcase its products to a wider
audience and grow as a brand. The launch will see 60,000
catalogues mail in September to existing customers and prospects
using data bought by the More2 media team, which includes a
combination of data pools and children’s and homeware product
lists. The company has no plans to supplement the mailing with
inserts. It is also looking to revamp its website and email
design, but has yet to firm up timescales.
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