Fashion brand Missguided has become the first UK retailer to offer its customers the option to use InPost’s new label-free ‘Instant Returns’ solution.
Said to be an industry first, it aims to simplify the process of returning goods bought online by removing the need for customers to use or print labels. Shoppers can scan their QR code at any one of InPost’s self-service lockers and put the parcel inside. A process that takes around ten seconds, it says.
Research commissioned by InPost – based on a survey of over 2,000 online shoppers conducted by Opinium, revealed that many shoppers don’t have access to printers at home to print returns labels, including as many as 44 per cent of digitally native Gen Z and millennials (18-34 year olds).
Two-thirds (66 per cent) of this younger group said they’d rather use a code that can be scanned on their phone than put a physical label on their parcel.
The impact of getting the returns process right is important for retailers, says InPost, with around half of surveyed shoppers claiming there is too much paperwork and admin with most returns.
Jason Tavaria, CEO at InPost UK said: “We know that returns are one of the most painful parts of the eCommerce journey and can be stressful and time-consuming. So InPost have built a solution that takes away the pain and ditches the label, making it possible to return items in seconds whilst at super convenient locations. It also helps reduce the wasted returns labels that retailers send in their packaging.
“For retailers, returns are becoming a huge part of the customer experience, core to driving customer lifetime value and competitive advantage. This is even more important at a time when the trading environment remains challenging. InPost partners with retailers to offer an easy and stress-free returns experience so they can enjoy happier, more loyal customers.”
Nick Bamber, chief growth officer at Missguided said: “We’re really excited to be able to offer our customers even more choice when it comes to returns. Keeping things super simple and convenient for our shoppers is more important than ever, especially given how much of their shopping experience is already on their mobiles. Having the option to send returns back within seconds, using just a phone, is exactly the type of innovation that will appeal to our customer base.”
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