Interactive window display at Miele in Edinburgh

Interactive window display at Miele in Edinburgh

Retail agency Outform has supported domestic appliance brand Miele in creating an innovative digital customer experience. This installation of a new interactive window display in Edinburgh’s St James Quarter will drive awareness of Miele’s TwinDos washing machine.

Shoppers can activate a virtual TwinDos machine by waving their arms in a circular motion. They are then instructed to stretch their arms and clap, triggering a visual that shows how its unique automated double dispensing technology works inside the machine.

The digital screen aims to attract shoppers passing the store and then educating them on Miele’s innovative capabilities through a playful format.

At the end of the experience, shoppers are presented with a QR-code which they can scan to enter a competition to win a Miele washing machine through a mini website.

The interactive window display has been reimagined to meet shoppers’ digital expectations by blending human interaction with technology.

Dave Lemmens, head of own retail concepts at Miele, says: “Outform’s window display solution perfectly shows the innovation that goes into Miele’s unique appliances with consumer interaction. This ensured the display would be hyper-visible to the right audiences and that it would ramp up the interest of Miele’s products through an engaging and interactive format. Thanks to Outform who was an obvious partner for us because of its capabilities in drawing on market insight, creative and manufacturing expertise.”


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