Inverleith LLP, the Edinburgh-based consumer brand investor has acquired a majority stake in Farmison & Co, a premium online butcher to help power its future growth plans.
Focused on British heritage and rare breeds, and an ethical, sustainable supply chain, Farmison has established itself as a leading UK player in the growing online premium meat and butchery market. Established in 2011 by John Pallagi and Lee Simmonds in North Yorkshire, Farmison is on a mission to encourage UK consumers to ‘eat better meat’.
It has a focus on delivering the highest quality and traceability. Buying direct from sustainable, responsible British farms, Farmison’s exclusive and traceable supply chain takes free range British artisanal produce from farmers’ fields to home cooks’ kitchens. It has been awarded UK’s Online Butcher Shop of The Year in three of the last five years, as well as winning Best Independent Retailer (Observer Food Monthly Awards) and a number of Great Taste Awards.
The investment by Inverleith LLP will see the company push forward with its mission to introduce more consumers to the finest traceable and sustainably sourced beef, pork and lamb breeds from the British Isles, allowing more consumers to ‘eat better meat’, bred to perfection to yield more marbling and fuller flavour.
Commenting on the Inverleith LLP investment, John Pallagi, Farmison’s Founder and CEO said: “We now have the backing to take the business to the next stage and for our mission to encourage more people to eat better meat.
”This is a pivotal moment not just for the future of Farmison but for the sector. We have spent time searching for the right partner to take our business forward and to realise our ambition of delivering better meat, ethically and sustainably sourced, from heritage and rare British breeds to consumers up and down the country.
“This investment will help drive production standards across the wider sector, help educate consumers and help us explain more powerfully why better meat is better for customers, the planet and the long term success of the farming sector in the UK.
“Inverleith specialises in and understands premium consumer conscious brand businesses and with their commercial expertise, Farmison’s future is bright”.
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