Leading
multi-channel retail technology specialist One
iota has announced the launch of In-store Retail Interactive Screens (IRIS) – a new interactive digital
signage suite that will help UK retailers keep pace with the ever changing
demands of in-store retail experiences.
IRIS is a cloud-based proposition
which will revolutionise the way that retailers are able to launch, manage and
customise in-store campaigns for shoppers across their store-wide estate
instantly.
As
today’s tech savvy shoppers become even more digitally driven, retailers
have been forced to look to connected technology to bring new online and
digital shopping experiences into bricks and mortar stores. Many have started
to replace traditional point of sale materials with digital devices to create stores
which engage shoppers in new ways. The
main challenge to date has been trying to control and manage such campaigns
quickly and effectively across desired stores, as up until now many of these
processes have been manual.
Damian
Hanson, CEO of One iota said:
“One
iota has been delivering effective cloud-based retail technology for over five
years and we’re really excited about the launch of IRIS. We believe it will
play an important part in helping retailers launch connected store formats to
drive customer interaction, especially when linked with other online and
in-store offerings.”
The
cloud-based IRIS suite will give
retailers full control of the digital signage across all of their stores,
enabling them to deliver instant campaigns in-store within specific regions,
individual stores or across the whole store estate – all easily controlled from
Head Office using simple web-based tools. Activity can be scheduled several months
ahead and existing campaigns can be overridden and replaced with spontaneous
activity.
David
Hague, CTO of One iota, concluded:
“IRIS is a simple but powerful way for
retailers to engage with shoppers, using the latest cloud-based technologies on
our existing multi-channel platform MESH. The suite connects the shopping
journey across any of the sales channels we offer our clients through MESH.
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