Jo Malone London targets China

Estee Lauder owned Jo Malone London has opened an online store on China’s Tmall marketplace site to sell its full range of fragrances to Chinese consumers. The offering which will also be available from Tmall’s Luxury Pavilion also includes the option of combining fragrances to create personalised signature scents.

“Tmall is a very special platform, and they share our pioneering and entrepreneurial spirit ,” said Leonardo O’Grady, VP consumer marketing, Jo Malone London. “Unlike any other platform, they promise and offer us an opportunity to connect with China in a way that probably no other platform can.”