John Lewis has launched a significant marketing campaign to
celebrate its 150th anniversary. The company, which announced a
sales rise of 6.5 per cent this week, has worked closely with a number of
agencies, including Proximity London and Mission, to develop the campaign. The
idea is to show people from different eras and highlight the products bought by
customers at that time. A 90 second television advert premiered on Saturday
night which is part of a much bigger marketing initiative including press and
digital outdoor advertising, and an online campaign site.
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