JoJo Maman Bebe a retailer/cataloguer selling maternity and
nursery products is stepping up its expansion plans after
securing investment from private equity firm Magenta Partners.
JoJo sold a stake in the business in May after reporting a 50
percent increase in sales from £18 million in 2009 to a
projected £27 million ($44.3 million) in the year to June
2011, and profits of 8 percent–or £2.16 million ($3.54
million).
A deal with Magenta, says founder Laura Tenison, will allow JoJo
to go ahead will all its expansion plans, including boosting its
UK store portfolio from 30 to 60, opening 12 stores a year.
It will also enable JoJo to accelerate its international growth.
In mid-May JoJo went live with a multicurrency website. Tenison
says the business will now use Google Analytics to analyse where
orders are coming from and follow up with small, country-specific
campaigns such as affiliates and PR before full rollout.
Share