Keith Basnett, Shop Direct’s group chief operating officer,
is joining delivery firm Yodel in the same position. Basnett spent eight years
at Shop Direct, overseeing logistics and customer service for brands including
Very, Littlewoods Isme. He played a key role in the integration of Littlewoods
Home Shopping and Shop Direct (formerly GUS) and has previously held senior
positions at N Brown Group plc, Freemans, Hutchison Telecom and American
Express.
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