Endless is understood to be front runner in the bid to acquire the Kiddicare business from Morrisons. Sources close to the retailer believe that a formal announcement is likely to be made today Friday 11th July. The competing bidder Better Capital is understood to remain interested in a deal should Endless and Morrisons fail to agree terms. Meanwhile Morrisons has confirmed that it parted company with Grant Henley, who had worked on the integration of the Kiddicare business, some 6 weeks ago.
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