Lakeland is working with Australian multichannel retailer The Good Guys to launch in Australia. The GoodGuys operates around a hundred retail stores which it supports with print catalogues and a transactional website. The deal will see Lakeland products stocked in concessions within The Good Guys stores from October followed by a standalone Lakeland website for the Australian market and a first standalone Lakeland store early in 2017.
The Good Guys CEO Michael Ford said “We are delighted to be partnering with Lakeland to bring this exciting and innovative brand to Australian customers. It is the perfect complement to our extensive offering that provides ‘Everything for the Cook’, from kitchen design and cabinetry to appliances and kitchenware. Lakeland is an incredibly loved brand in the UK and it won’t take long for Australian consumers to discover why. When you combine the product quality with the price and their customer service I think they bring something new to the Australian market.”
The Good Guys will be responsible for managing Lakeland’s Australian operations. The partnership will begin with Lakeland stores within stores at The Good Guys starting in 12 locations in 2016 with plans to expand nationally over the next two years. Lakeland’s managing director Sam Rayner believes there is a tremendous opportunity for the Lakeland brand in Australia. “Our innovative, quality kitchenware ranges align perfectly with Australia’s foodie culture and passion for cooking and baking so we’re confident that our products will prove very popular with Australian consumers,” Sam said.
Lakeland’s marketing and international development director Tony Preedy added “We are very selective with the markets we choose to enter and Australia’s no different. We’re delighted to make Lakeland’s products available to Australian consumers and are extremely pleased to have selected iconic Australian retailer The Good Guys as our local partner.”
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