Little Mistress has opened its first standalone shop in the UK, choosing Guildford high street for its debut. The store covers 2100 sq.ft. and will showcase the business’ full range. This will be followed by a second store due to open on 10th November at Lakeside. The fashion brand also operates from 20 concessions within Debenhams stores as well as selling online and wholesaling its range. Further development is on the cards in the Middle East where franchise partner Al Hokair has opened an initial four stores with a further 40 in the pipeline.
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