Littlewoods has launched its first spring/summer advert
campaign in four years with an interactive TV advert on ITV featuring audio
recognition technology. A 40 second edit of the advert, which has been created
to support the launch of Myleene Klass’s first swimwear collection, will be
Shazam-enabled to give people an opportunity to win a holiday. The ad will appear on ITV during the British Animal
Honours tonight and Britain’s Got Talent on Saturday 20th April. These spots
will be followed by a series of 30 second and 10 second ads, which will run
until the end of June and feature a rolling calendar of weekly product
promotions from across the Littlewoods website.
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