Littlewoods unveils new TV ad


The Drum reports online department store Littlewoods
unveiled a new £1.3 million TV ad kidswear campaign during last night’s
Emmerdale on ITV1. The ad featured a mini version of brand ambassador Myleene
Klass and focused on its Ladybird brand, which was acquired by Littlewoods
parent company Shop Direct in 2009. The advert has been created by agency St
Luke’s and is directed by Karen Cunningham.

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