To build on its strong performance
in online sales in its most recent financial year, Majestic Wine has launched
its next generation eCommerce website to greatly enhance the customer
experience and drive further growth. The new solution includes device-optimised
sites, an improved stock system reflecting local availability, and personal
recommendations provided by their team of over 800 wine experts.
The new Majestic Wine website, which
was developed by Javelin Group, Europe’s leading eCommerce consultancy and
systems integrator runs on eCommerce platform Intershop 7 and utilises SDL
Fredhopper for search and navigation. Intershop and Javelin Group, who jointly offered
both software and support, secured the project following a competitive tender
process.
The new Majestic Wine site uses HTML
5 to optimise its site across all mobiles, tablets and desktops. As well as
providing optimal reading, navigation and check-out processes for the
customer’s specific device, with one central system the on-going process of managing
site content is vastly simplified.
Majestic Wine is well known for
its highly knowledgeable staff in store and, with the new website, this
knowledge has been transferred online. In May and June Majestic Wine asked
their team of wine experts from across the UK to make ‘If you like that, you’ll
love….’ suggestions for products across the range. They gathered over 125,000
recommendations, successfully bringing the expert advice Majestic Wine customers
receive in store to life on the web. This feature helps to engage customers and
drive incremental sales.
The site also uses advanced
geographic mapping techniques enabling Majestic Wine to balance supply and
demand, and ensure compliance with licensing laws. The customer can select the closest
or preferred store and be presented with the available range using near real
time stock management.
Richard
Weaver, eCommerce director at Majestic Wine, said: “We can now offer our
customers a broader and more exciting product range than ever before. Personal
recommendations from our wine experts are available online for the first time,
and we’ve improved convenience by strengthening our click and collect offering
and introducing PayPal payments. We are thrilled that the new site makes our
market-leading, unique wine retail proposition shine online and it has been a
pleasure to work with such a professional team at Javelin Group.”
Fraser
Davidson, CTO and director of technology services at Javelin Group said: “We
are delighted to have delivered an innovative new website for Majestic Wine,
which uses the best of new technologies to give customers an enhanced
experience across all aspects of the site, and will help to drive growth for
the business in the key area of online sales.”
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