Multi-brand multichannel B2B group Manutan has upgraded its master data management system to STEP Trailblazer from Stibo. Founded nearly 50 years ago Manutan has 25 subsidiaries in 19 countries across Europe, employing 1800 people.
The group markets over 200,000 products from 2000 suppliers to 1,000,000 customers which involves the management of vast amounts of information to produce its catalogues and product brochures. In the UK, Manutan is parent to Key Industrial, Ironmongery Direct and Rapid Racking.
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