Marks & Spencer selects SymphonyAI Retail CPG for AI-Based Store Intelligence


Marks & Spencer selects SymphonyAI Retail CPG for AI-Based Store Intelligence

SymphonyAI Retail CPG, a SymphonyAI vertical, has been selected by Marks & Spencer (M&S) for computer-vision and AI-based SymphonyAI Store Intelligence capabilities across more than 500 stores.

This enables M&S to deploy AI-based technology on handheld devices that compare images captured of products in stores to store-specific planograms, providing an instant view of compliance on store shelves. This creates a connected-store environment, giving store colleagues prioritised tasks to quickly bring shelves into full planogram compliance.

Rob Barnes, chief technology officer, M&S said: “As we reshape M&S for growth, we’re investing in technology that will create greater efficiencies and a more connected in-store experience for our customers. Through our partnership with SymphonyAI Retail CPG, our colleagues will be able to leverage AI-based technology to help them deliver an exceptional service to our customers.”

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