Handcrafted hardwood furniture supplier, Myakka, has
released its file of 33,212 active buyers through Go Direct Marketing.
Customers tend to be up-market females with an average order value of £250. The
multi-channel retailer has recently received a top Ethical Company Index score
of 100, ahead of large high-street retailers such as John Lewis, Homebase and
B&Q.
Suttons Seeds, the quality garden supplies specialist, is
offering inserts of up to 33,000 per month. Profile characteristics are 100%
buyers, typically aged 45+ years, 45% male; 55% female with an AOV of £35.
Inserts can be a maximum of A5 in size and up to 10g. Enquires are welcomed for
heavier pieces.
15 million despatched through their warehouse each year. Customers
are largely recruited via their website and Amazon shop. The programme is
considered highly responsive to Charity, Wine, Travel, Gardening and all Mail
Order offers. Majority of buyers are female, aged between 25 – 54, with best
selling categories being Cookery, Education and Sport. Inserts of up to 115,000
per month and list rental opportunities are available through Go Direct
Marketing.
Alchemy Direct Media is marketing the Hotter file of 0-12
month buyers. Some 250,000 names are available and are said be among the most
responsive on the market with a 78 per cent test to roll-out ratio.
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