MyOptique which is parent company of Glasses Direct has acquired German eyewear business Netzoptiker in order to develop its sales in the German market. Glasses Direct is already making sales in Germany via a German version of its website as are its sister brands Sunglasses Shop and LensOn. The group is forecasting that it will double its £31.2 million annual sales (to April 2014) in its current financial year largely as a result of this acquisition which will enable it to claim a much larger share of the significant market in Germany.
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