N Brown Group partners with Interact for digital comms

N Brown Group partners with Interact for digital comms

Expanding global retail group N Brown, which operates brands including JD Williams, Jacamo and SimplyBe will work in partnership with Interact, to implement a digital solution to its internal communications strategy this year. The initiative supports the group’s strategy to become a digital-first organisation.

“We now see over 60 per cent of demand coming from online, as the market continues to shift towards a technology-dominated arena. As part of our future growth strategy and transformation programme, we are investing heavily in our colleagues and systems to ensure we rise to that challenge, placing a digital-first mindset at the forefront of our mission”, explains People Director, Caroline Massingham.

She added, “with over 2,500 employees spanning over different brands, locations and roles, ensuring our employees remain engaged with the N Brown vision to be the universally loved experts in ‘fashion that fits’ is a considerable challenge. When investing in the overhaul of our intranet we were therefore looking for a partner who not only demonstrated cutting-edge technological solutions but would also help support our communications and engagement strategy and facilitate agile working throughout the Group. After an extensive tender process, Interact were the clear front runners.”

The new N Brown Group intranet is set to launch later this year, combining a fresh interface with future-proofed technology, social tools and collaborative apps to integrate with existing business processes. The Interact solution will also boast a comprehensive search facility, enabling users to source colleagues and information easily and efficiently through the use of keywords and tagging. A cloud-based platform, it will be accessible for all users regardless of location or platform.

“The existing intranet system utilised by the N Brown Group was failing to match its vision for a “digital first” approach to driving business forward,” said Nigel Danson, Interact CEO and Founder.


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