Tesco has confirmed Dave Lewis as its new CEO and the first ever to be hired from outside of its ranks. Lewis, fresh from his role as Unilever’s president of personal care products, joins at a difficult time with fierce competition raging and an uncertain future ahead. Many feel that despite predecessor Philip Clarke’s sterling efforts in the top job that Tesco as a brand has lost the way and that other retailers are doing a considerably better job at positioning themselves to retain customers.
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