commercetools has announced its partnership with New Look. The clothing and footwear retailer chose commercetools to help it refresh the online shopping experience for customers, part of its strategy to expand its digital footprint, moving from primarily bricks and mortar to ‘bricks and clicks’.
In the first phase, New Look will be leveraging commercetools technology to focus on improving the transactional element of the online shopping experience, updating order capture, the checkout journey and cart functionality and pricing.
Prior to using commercetools, making changes to the online shopping experience and adapting to changing consumer preferences was a challenge – adding new features to New Look’s commerce channels took weeks, if not, months. With commercetools microservices, API-first, cloud-native and headless (MACH) architecture and composable approach, New Look now has the flexibility it needs to make changes fast. That means it can reduce technical debt as well as drive average and lifetime order value to grow sales.
In addition, New Look’s employees have the opportunity to work with a modern system that is fit-for-purpose, making their ability to carry out their day-to-day tasks easier, more efficient and satisfying, helping the retailer attract the best technology talent.
There will be a phasing out of the existing system over the next 12 months, leading to the commercetools technology providing the eCommerce platform for all transactions.
Ed Alford, Chief Technology Officer at New Look commented: “I am delighted we have found a technology partner that ticks all the right boxes for us – experience transforming commerce for well-known enterprise brands as well as the flexibility, scalability and modularity of their technology itself. I am pleased to say we have already started working together to progress our vision to transform the way we serve and delight our customers – all 1.1 million of them each week.”
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