London-based stamps and collectibles specialist Stanley
Gibbons has gone live with a new website for its Fraser’s
Autographs business as part of a wider strategy to overhaul its
ecommerce presence. A launch for its flagship website
StanleyGibbons.com will follow in the spring.
Keith Heddle, director of sales and marketing at Stanley Gibbons,
believes the company’s future growth depends on building and
improving its online presence. The “dusty, Aladdin’s
Cave” look of the existing Stanley Gibbons site just isn’t
representative of the brand’s values, its heritage, and its
premium positioning, he says.
Stanley Gibbons is already a global business, with approximately
10 percent of sales coming from overseas. However, with the new
sites, Heddle sees significant room for growth, especially in
attracting new overseas customers interested in stamps as an
investment. To this end, Heddle is also looking at opening
offices in “ultra high-end” locations such as
Switzerland, Hong Kong and Singapore to attract and service these
customers.
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