DRL, the online retailer of white goods and
appliances, has forecasted £250 million in sales for the
current financial year-up 47 percent on the £170 million it
recorded in the year to 31st March. The prediction comes as DRL
posted a 50 percent increase in like-for-like sales since March,
with flagship brand Appliances Online reporting
like-for-likes up by 158 percent in the last three months. DRL
plans to continue growing in 2011 and is currently looking to
expand its marketing team having grown the department from a team
of four in 2008 to 60 by the end of 2011. It plans to keep all
functions in-house including social media, email marketing,
Google advertising, and the construction of a new web
platform.
Kiddicare has promoted technology officer Simon
Harrow to chief operating officer.
The Independent reports that
Amazon is close to hiring former
Asda director Doug Gurr in a senior role thought
to be UK strategy director.
Department store Allders, which was bought out
of administration in 2005, is making a return to customers
nationwide through the launch of an ecommerce website. Chief
executive Andrew MacKenzie said in a statement that after closing
all but one of Allders’ 45 stores and returning the business to
profitability, “we wanted to bring the brand back to every
household in the UK, not by recreating the original stores but by
developing an easy and affordable online shopping
experience.”
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