Ironmongery Direct, an online and mail order
supplier of ironmongery products, is launching its first ever
national TV and Radio campaign across a number of channels and
stations as the business pushes ahead with its plans to reach a
turnover of £50 million in four years’ time. The radio and
TV ads centre on the company’s new strapline, “Masters of
our trade”, emphasising Ironmongery Direct’s broad range of
in-stock items, low prices and next-day delivery promise. Due to
air from 1st November to 22nd November on Dave, Discovery:Shed
and Turbo, the TV ads will run in evening and weekend slots. The
concept of the 30-second ad, created in conjunction with
MostlyMedia and produced by PangaeaTv, is a tradesman talking
about his favourite tools of the trade-including the Ironmongery
Direct catalogue. The radio campaign will air daily on TalkSport
at the same time as the TV ad.
The Office of Fair Trading has cleared Amazon‘s
takeover of The Book Depository. Its
investigation concluded that existing levels of competition in
the bookselling market “will be preserved after the
merger”. The acquisition therefore did not need to be
referred to the Competition Commission.
Spreadshirt, an online retailer and ecommerce
platform specialising in customised apparel, has launched a
Facebook shop app that enables its retail partners to sell
Spreadshirt personalised products directly through
Facebook.
The probe into alleged corruption at Avon is still ongoing,
according to reports in the Guardian today. After suspending four executives in 2010 in
connection with bribery allegations in China, Avon has since
uncovered “millions of dollars in questionable payments to
officials in Argentina, Brazil, India and Japan as well as
China”. The news comes as profit at the direct seller fell
from $166.7 million to $164.2 million (£102 million) in the
third quarter.
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