Marks & Spencer has embarked on the first steps
to relaunch its ecommerce operation by appointing SapientNitro to
create its new online platform. This will see Marks & Spencer
move away from its Amazon-built platform when
its contract ends in 2014.
Google is tapping into the catalogue market by
bringing together names like Anthropologie, Bare
Escentuals, Crate and Barrel, LL Bean, Lands’ End,
Macy’s, and Neiman Marcus, onto its new
tablet app in digital format. Available for US customers, Google
Catalogs is a directory of sorts that allows customers to browse
digital editions, zoom in on products, tap on tags to learn more
about an item or, in some catalogues, view photo albums and
videos. The Google blog explains it all with a
video.
Share