Seasalt has scotched reports that it is in talks with advisors to source new investment. The business enjoyed strong summer sales on the back of growth in staycations, particularly from its stores in British coastal towns, one of its traditional mainstays. The Chadwick family hold the main tranche of shares in the business they launched 40 years ago and has gone from strength to strength over the past decade. It enjoys strong online sales and is also enjoying growth overseas with customers in 150 countries. Pundits say that investment now would enable the business to grow at a much faster pace and meet its expressed ambition to develop greater online demand and expand its presence via third parties.
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