Oasis, the contemporary high-street fashion brand, is launching two new integrated eCommerce features for 2015: Oasis My Way, in partnership with Olapic and Oasis’ localised live fashion feed.
Enabling Oasis to maximise social awareness and social interaction, both Oasis My Way and Oasis’ localised fashion feed provide unique omnichannel functionality. Oasis My Way uses Olapic’s visual marketing platform to collect and share customers images of their favourite Oasis outfits directly to the Oasis homepage gallery via a call-to-action with #OasisFashion. The #OasisFashion unique hashtag helps Olapic’s platform to collect photos and video from social channels including; Instagram and Twitter as well as enabling customers to upload directly to the Oasis site. The functionality allows Oasis to approve on-brand content and tag featured product before uploading the videos and photos to the homepage as a fully shoppable online gallery.
In turn, Olapic enables Oasis to request and receive rights for using customer content in email, print, in-store, online and offline and more, as well as measuring the influence of sales, conversion and engagement. Oasis My Way launches across four Oasis stores: London Argyll Street, Birmingham Bullring, Glasgow Buchanan and Manchester Arndale.
Using existing in-store digital screens and projectors powered by Screen Media Technology, Oasis’ localised fashion feed displays a live feed of what the area’s most stylish shoppers are loving online. This functionality brings online shopping directly into stores – a thoroughly unique proposition for the UK high street. For example, customers in Oasis’ Birmingham Bullring store can see which products were purchased online, in real time in the Birmingham area. The localised fashion feed launched in three Oasis stores: London Argyll Street, Birmingham Bullring and Glasgow Buchanan.
Briony Garbett, Oasis Director of Digital, comments: “As we continue to respond to the ever-evolving shopping habits of our customers, we are thrilled to launch Oasis My Way in partnership with Olapic and our Oasis localised fashion feed. Both functions continue to support our mission to establishing an exciting and enriched omnichannel shopping environment that is equally aligned to our brand and trading values across online, social, mobile and in-stores.”
An innovative multi-channel, social shopping experience is at the heart of everything Oasis does and the retailer has fast secured a reputation within the industry as a dynamic, forward thinking brand.
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