Office Depot has won the highly coveted Best Business Impact
Award at Monetate’s annual European Summit. The award is given to a single
Monetate customer that demonstrates an innovative approach to leveraging
Monetate’s powerful personalisation technology to drive incremental revenue.
Office Depot is the number one reseller of workplace
products and services in Europe. It works with more than 6,000 associates under
two brands: Office Depot and Viking. Established in 1986, Office Depot now
operates worldwide in nearly 60 countries.
Office Depot needed a personalisation solution that would
enable its team to track the behaviour of customer segments and easily create
targeted experiences without using internal IT resources. With Monetate’s
platform, Office Depot was able to achieve those goals and dramatically
increase site engagement. It created tablet-specific navigation, added
countdown timers to drive urgency on time-sensitive promotions, and executed
multiple campaigns in real time.
Before Monetate, Office Depot relied solely on its legacy
eCommerce platform, which made it nearly impossible to target customers in real
time. Even the smallest site change had to be processed by its internal IT
department. “We’re absolutely delighted to be recognised for our use of
personalisation to improve the customer experience whilst benefitting the
bottom line,” said Jonathan Newman, VP eCommerce & Marketing Operations at
Office Depot. “We’re passionate about our customers and are constantly looking
for ways to better understand their needs. Monetate’s technology allows us to
create, test, and deploy personalised experiences on the web. With Monetate, we
can change any aspect of our website and target those changes to specific
audience segments.”
Launched 44 campaigns in the first 4 months. Increased
conversion rates by up to 3 per cent
Generated more than £2.5 million in projected annual
revenue.
Created tablet-specific navigation that produced a 22 per
cent increase in revenue per session.
Generated over £1.3 million in projected annual revenue
through use of a “free next day delivery” countdown timer.
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