OnBuy.com is gearing up for a significant international growth phase, with an expansion planned for 14 countries by the end of this year.
Having delivered eight years of continuous growth in the UK and attracted significant domestic and foreign investment, the British challenger brand is now continuing its long-term growth strategy with an international roll-out beginning in the EU before the end of the year and continuing with North America in 2025. It anticipates substantial growth from its increased footprint.
As a pure tech product, OnBuy owes its ability to rapidly scale across the world to the fact that it’s able to keep infrastructure costs low, leveraging the footprint of retailers and their channel management and fulfilment partners.
This latest news comes on the heels of OnBuy’s recently announced Google Cloud partnership, which will enable the business to expand internationally with modern, scalable cloud infrastructure that will improve both seller and customer experiences, reduce costs and enable new revenue streams. The partnership will enhance operational efficiency and provide customers with faster and more secure checkout experiences, and greater flexibility, whilst enabling the marketplace to grow around the globe.
Cas Paton, CEO and Co-Founder of OnBuy comments: “OnBuy’s point of difference is the secret to our ongoing success. We balance seller and customer benefits to deliver an online marketplace that’s fair for all.
“Our cashback proposition is game-changing for retail. As an impartial online marketplace, we’re proud to connect sellers with over 6 million customers and are eager to expand this number even further. Having already awarded over £1.6M in cashback across the UK to date – we are now primed to deliver tangible cumulative value to customers across Europe and North America.
“We plan to use our new international footprint to build customer awareness of a smarter way to shop; immediate cashback guaranteed, with no third parties, tracking, or privacy issues
“Now is the perfect time for an innovative disruptor like OnBuy to challenge the leading brands with a fresh viable customer proposition. With global economic conditions putting increasing pressure on sellers and customers alike, our unique cashback model is the key to additional value.”
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