Just one in ten people currently buys from a social network,
but browsing, sharing, and reading reviews are the way, social-media users
“social shop”, according to new research. A study by technology provider GMI
(Global Market Insite), finds that while most people won’t buy directly from
social-media sites, the influence of social media on shoppers is undeniable.
One quarter (27 per cent of consumers) have turned to social media to get ideas
and inspiration for purchases.
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