Orchira, the pearl jewellery business that recently rebranded
from BoBijou, is expanding into the USA. Last year saw Orchira
attract increased interest from international markets including
Eastern Europe and Asia, which helped the business to triple its
turnover during 2009.
To bolster its presence across the Atlantic, Orchira, which sells
wholesale through retailers and via TV-shopping channels such as
Ideal World, as well as direct-to-consumers through its catalogue
and website, has signed a deal with New York-based fine-jewellery
manufacturer Kuber. The partnership sees Orchira create 700
designs to distribute to more than 3,000 jewellers and department
stores that Kuber currently supplies to in the US and the
Caribbean. Orchira has also launched a dedicated US website,
OrchiraUSA.com, to service Stateside customers.
Delivery is free for orders of $25 or more, in the UK free
shipping applies to orders of £12.
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