parcelLab has launched a new benchmarking solution designed to give retailers visibility into their logistics and communication performance. This provides retailers with AI powered insights that will allow them to measure their post-purchase performance against industry standards, empowering them to outpace competitors and deliver exceptional post-purchase experience.
Benchmarking brings a ‘You vs. The Industry’ perspective allowing retailers to identify exactly where they stand within the competitive landscape, revealing performance gaps and providing actionable insights to refine both logistics and communication strategies. For instance, the parcelLab Benchmarking data analysis of more than 1000 retailers highlights that, on average, carriers in America fulfil service levels more reliably than in Europe at 96.78 per cent. With access to such data, retailers can work collaboratively with their carrier partners and improve the overall delivery experience for customers.
It offers a detailed, data-driven view into logistics KPIs—such as Carrier On-Time, Exception Rate, Promise Rate and much more – enabling retailers to assess and compare their performance across regions, carriers, and timeframes. For example, parcelLab’s Benchmarking data analysis reveals that the delivery process in America averages approximately one day longer than in Europe, with a lead time of 2.7 days. Meanwhile, the communication performance reports provide deep insights into critical engagement metrics, including Open Rate, Click Rate, and Open-to-Click Rate, enabling retailers to optimise email and messaging strategies for maximum impact.
“Data is at the heart of great post-purchase experiences,” said Giles Whiting, CEO of parcelLab. “In a time when competition and cost pressures are at an all-time high, having access to clear, actionable data is not a luxury – it’s a necessity. Benchmarking is a major step forward in our mission to empower brands with a data-powered post-purchase flywheel—one that gives them the visibility they need to understand their performance, identify areas for improvement, and make strategic decisions that strengthen customer loyalty and operational efficiency. With Benchmarking, retailers can stop guessing and start leveraging AI-powered insights to set a new standard in post-purchase excellence and outperform the competition.”
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