British fashion brand Paul Smith, which sells its men’s and women’s wear collections in 73 countries, has selected Yourcegid Retail a cloud based retail & omnichannel solution to support its international expansion plans. Paul Smith employs over 1000 staff and manages 40 stores of its own, including 20 in the UK. Founded in Nottingham in 1970 with a single store, the iconic business will leverage the solution to improve supply chain visibility and improve its in-store services for customers.
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