Klarna Bank AB has released its annual financial statement for 2017 and reveals that it was a record year for the company, with 42 per cent year on year global growth in sales volume.
The growth was largely driven by increased adoption by retailers, with a host of new merchants signing up in 2017. As a result, 89,000 retailers globally now use Klarna products, this represents a 20 per cent growth compared to the previous year. Available in 14 countries, retailers are increasingly adopting Klarna solutions which makes the payment processes as smooth as possible for consumers. As a result of the surge in retailer adoption, Klarna now handles 10 per cent of all online payments in Northern Europe.
2017 also saw significant growth in the number of consumers actively using Klarna, with 19 million new users last year.
Michael Rouse, chief commercial officer at Klarna, commented, “2017 was a fantastic year for us, with strong upsurge in retailers adopting Klarna solutions and including brands like ASOS and Topshop. Online merchants and high street retailers are telling us that they want to offer simple, smooth and flexible payment options which integrates seamlessly into their digital customer journey and offers a superior user experience at checkout.”
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