Amplience has been selected by Pets at Home to manage its visual imagery and dynamic media needs across its website. Pets at Home needed a flexible way to create, publish and manage online content on a day-to-day basis. The content-as-a-service platform was chosen for its ease of use and will enable Pets at Home to run its full repertoire of content, keep assets up-to-date and produce new content without the need for additional developer work. It provides a simple and seamless solution to engage and inspire shoppers and ultimately, drive conversion and brand value.
“Rich and engaging content is one of the key drivers in online sales today,” said James Brooke, CEO and founder, Amplience. “The importance of sophisticated dynamic media in cementing a brand’s online presence is crucial, especially in the crowded eCommerce landscape. Amplience is proud to be working with household names like Pets at Home to deliver cutting edge customer experience.”
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