The homewares arm of Edinburgh Woollen Mill has implemented BluJay’s Commerce solution to improve customer experience. The multichannel retailer was attracted by the drop ship solution to help it streamline order processing costs and expand the range it offers its customers online. This will enable Ponden Mill to ramp up its eCommerce revenues and to begin to offer products at higher price points. Ponden Mill operates from 130 stores and its HQ in Warrington.
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