Denmark is set for a retail revolution as mobile
commerce specialist Powa Technologies has teamed with AFA
JCDecaux, a subsidiary of the world’s largest outdoor advertising corporation
JCDecaux to introdce Powa Tag.
Shoppers will be able to purchase products 24-hours-a-day with
their smartphones simply by scanning specialised tags on the thousands of
billboards, bus shelters and other street furniture created by AFA JCDecaux.
PowaTag interacts with any form of media to allow users to make purchases and conduct other transactions in just a few taps, fundamentally transforming brand
engagement with an entirely new sales channel.
The announcement comes as Powa partners with Danske Bank, Denmark’s leading
bank, to provide full PowaTag capabilities through MobilePay, the free banking
app used by more than two million Danes. The app is the market leader in the
Nordics, with over 12 billion kroner in transactions processed since its launch.
With Denmark leading the way towards a cashless society, the Nordic country
will be the first to experience the revolutionary service with AFA JCDecaux –
and more countries to follow suit in the near future.
JCDecaux operates in more than 60 countries across the globe. It is the
largest company within advertising media for street furniture in Denmark, and
it operates in 28 of the country’s largest municipalities, and at five
airports.
Casper Claudius Gregersen, Commercial Director of AFA JCDecaux, said: “We
are dedicated to offering our business partners outdoor solutions of the
highest quality and strive to integrate innovative approaches which make our
offerings world-class.
“PowaTag is a perfect solution for taking our advertisements to the next
level, transforming them from a way of attracting attention to a point of
instant action. Together with PowaTag’s partnership with MobilePay, this deal
means our clients will immediately be able to reach an audience of more than
two million. With 58 per cent of Danes using
smartphones for shopping, and 42 per cent taking action within a month of
seeing an advert in the street,
this is the perfect time for us to form this exciting partnership and bring new
value to our customers.”
Dan Wagner, Founder and CEO
of Powa Technologies, comments: “The advertising platforms created by AFA
JCDecaux are a universal part of daily life, making them the ideal stage for
brands to attract consumer attention. PowaTag will enable them to turn impulse
into action at the peak of their interest. People’s lives are becoming
increasingly more centered around digital technology, and the Nordics demonstrate
this better than almost anywhere else. The high smartphone penetration and move
towards a cashless society make this the perfect environment to demonstrate
what PowaTag can do.”
AFA JCDecaux has 48 per cent market share in the Nordic country and will
utilise the PowaTag offering in 20 key cities including Copenhagen, Aarhus,
Aalborg, Odense and Vejle.
The PowaTag platform makes use of a combination of technologies,
including Bluetooth beacons, digital audio watermarks, visual tags and embedded
social media links. More than 1,200 global brands have signed up as partners
with PowaTag, which empowers consumers with the ability to buy products in
seconds.
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