Prezzybox opens its first store

Prezzybox has chosen a motorway services location for its very first store. The business was launched twenty years ago by Zak Edwards and sells a range of gifts online. Sited at Roadchef Strensham on the M5, the store is a test and will carry an edited collection of the company’s most popular gift lines.

Edwards commented: “We have bucked the trend in terms of stating off online and opening our first store many years later. The struggling high street is a topic that cannot be ignored, but we are hoping that our chosen location with Roadchef’s Strensham services will ensure a continuous, heavy footfall of potential customers that can benefit from our product range.”