ProCook’s full year sales for the year to April 2nd, 2023 were down on the previous year coming in at £62.3m as compared with £69.2m. Underlying pre-tax profits were also down to around breakeven as against the £9.5m achieved for the prior year.
CEO Daniel O’Neill said: “The last year has been very difficult for consumers as real disposable incomes have fallen, which is reflected in our softer sales performance against our significant growth and market outperformance last year.
“While we expect trading conditions to remain challenging and unpredictable, we continue to grow our customer base by attracting new customers to the brand and remain confident in our value-for-money, specialist offer. Certain inflationary cost pressures, including wages, remain high, however, we are seeing some easing in other areas, and we expect to realise the benefits of our recent actions to reduce operating costs in the current financial year and beyond.”
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