Asda has appointed Rick Bendel, chief operating officer of Publicis Worldwide as group marketing director. For the past 17 years, Publicis has created Asda’s TV, radio and press advertising campaigns and Bendel as personally played a significant role in many of Asda’s strategic initiatives, most notably the launch of Rollback in 1999. At Asda, Bendel will be responsible for all of its advertising and marketing including the Asda and George brand development.
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