Quantcast which specialises in real-time advertising & audience measurement has expanded its operations in the Noridc market by acquiring Ad Performance, a leader in redefining performance and audience based digital advertsing. It has also appointed Ilaria Zampori as General Manager for Italy as it extends its reach into Europe.
European managing director Phil Macauley commented ” The acquisition of Ad Performance and our expansion into Italy will bring our technology and proprietary data to advertisers, agencies and publishers for the first time.”
The entire Ad Performance team will join Quantcast with Ad Performance co-founder and CEO appointed as Nordics managing director.
Meanwhile in the USA, former Bazaarvoice CEO has been appointed as Quantcast’s new chief financial officer
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