QVC, the global leader in video and ecommerce retail, has announced the
launch of its app for Apple TV, offering QVC customers more ways to
discover its unique, ever-changing curation of people, places and finds.
Customers can also make purchases directly through Apple TV with just a
click of the remote. QVC for Apple TV will be available in the U.S.
immediately upon the release of the all-new Apple TV, with U.K. and
Germany to follow in the coming weeks.
“As consumers continue to
view television programming in new and diverse ways, we are excited to
leverage the video and commerce capabilities of Apple’s tvOS to help our
customers further engage with the QVC community,” said Alex Miller,
senior vice president, digital commerce at QVC. “This new offering
demonstrates our ongoing commitment to bringing the QVC experience to
life on today’s most innovative platforms.”
After downloading the
QVC app from the App Store for Apple TV, QVC customers will be able to
view live programming on QVC as well as QVC PLUS(®), the retailer’s
second broadcast channel in the U.S. that offers unique live and
pre-produced programming. From beloved hosts like David Venable of In
the Kitchen with David(®), to new and exciting brand launches such as H
by Halston, customers will have access to all of their favorite
programming, as well as special events and shows leading into the
holiday season.
For a streamlined purchasing experience, a
“speed buy” button shown directly on screen during programming will
allow registered customers to instantly view product details and
purchase the item being showcased with one click or tap of their finger,
without having to enter their credit card and shipping information.
Customers can also browse through the product carousel at the bottom of
the screen to view additional details and purchase items previously
featured on-air.
“With the all-new tvOS operating system, we
were able to create an innovative, immersive shopping experience on
Apple TV,” said Venkatesh Natarajan, vice president of IT commerce
platforms at QVC. “QVC Apple TV will continue to evolve, offering new
features and capabilities over time.”
Earlier this year, QVC
introduced the QVC for Apple Watch(®) app concurrently with Apple Watch
availability, enabling customers to view, with a quick glance at their
wrist, QVC’s most popular content – the item currently on-air and the
Today’s Special Value(®), QVC’s best find of the day.
In 2014,
QVC introduced Apple’s Touch ID(TM) sensor technology on the QVC app for
iPhone(®), giving customers the option to log in to their QVC accounts
with the tap of a finger. QVC also introduced new second screen features
on its QVC app for iPad(®), enabling live broadcast viewing in the app
and synchronizing product display in the app with the item being shown
on air, establishing the iPad’s use as a companion device to live
programming.
The QVC app for iPhone, iPad, Apple Watch and now
Apple TV are available for free on the respective App stores. New Apple
TV owners can download the QVC app from the App Store for Apple TV.
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