QVC partners with The Royal British Legion on The Poppy Collection


QVC partners with The Royal British Legion on The Poppy Collection

QVC UK is proud to partner with The Royal British Legion on The Poppy Collection®, a range of jewellery and fashion accessories inspired by the iconic poppy. With the jewellery designed by Kipling, Buckley London, Bill Skinner and Diamonique, the collection will help raise vital funds to provide lifelong support to anyone who is currently serving in the British Armed Forces, veterans, and their families.

One-third of the sales of Poppy Collection items will be paid to Royal British Legion Trading Limited, which gives its taxable profits to The Royal British Legion (Charity no. 219279) and Poppyscotland (Scottish Charity No. SC014096). Split according to population size, Poppyscotland will receive 7 per cent of the donation value. Having already raised over £1.5m since 2010, the total donation this year is expected to be £250,000.

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