Rakuten
Marketing has yet again seen double digit growth across all three of
its business units in Q3 2015 YoY.
The results follow on
from a strong first half of the year in each division; the affiliate
network , display advertising services and attribution platform.
The
digital marketing company’s affiliate network saw same-store sales rise
by 17 per cent YoY. New launches in the affiliate channel included electronics
specialist Maplin, and US fashion giant Rebecca Minkoff. Mobile devices
continue to drive incremental revenue through the network, accounting
for 38 per cent of total orders. To break this down further; mobile
phones accounted for 17 per cent of orders and tablets accounted
for 20 per cent of orders.
Rakuten
Marketing’s global affiliate networks also saw strong growth in Q3. For the Australian network, same-store sales were up by 91 per cent YoY, while the Canadian network saw a healthy growth of 60 per cent YoY.
The
company’s display arm, Rakuten Display saw 73 per cent growth in the UK YoY.
The global business has had a successful mobile quarter, with smartphone
growth for display campaigns up an impressive 402 per cent worldwide. New UK
client launches this quarter included Maplin, Billabong and Kickers.
Rakuten
Display recently extended their social media display solutions with the launch of their Instagram advertising offering. Clients on
board can now deliver native social experiences via Instagram to engage
consumers and influence their behaviour.
Mark Haviland, MD of Rakuten Marketing Europe commented: “With
engagement rates 58 times greater than other social networks, Instagram
ads have become a powerful social adverting strategy for many top
brands. The addition of this service to our Display offering is bound to
increase the performance of our clients’ advertising campaigns in the
immediate future”.
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